Resources
Programmatic guides
Articles for advertisers and SSP partners using OpenRTB on MS ADS NETWORK.
Best ad networks for publishers
How supply partners evaluate demand quality, OpenRTB support, and fill.
Website monetization guide
Connecting publisher inventory to a DSP through standard OpenRTB 2.6.
Programmatic alternatives to a single ad network
Why advertisers and SSPs use an OpenRTB bidder instead of one closed network.
How advertisers improve campaign efficiency
Budgets, targeting, creative approval, and win-notice settlement on a DSP.