Best Ad Networks for Publishers

How to choose ad networks and partner with the right monetization stack in 2026.

MS ADS NETWORK is a demand-side platform. Advertisers create campaigns and creatives; SSP partners send OpenRTB 2.6 bid requests to /api/openrtb/v2/bid. A bid only spends wallet funds after a win notice settles.

If you buy media, start with an advertiser account. If you sell inventory, apply as an SSP partner and use the same API key the exchange configured. Technical details live in documentation and the API reference.

Related reading: all guides, advertiser overview, FAQ.