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Solutions

The same platform, tuned to your goal

Whether you’re building a brand, running client media or chasing performance targets, start from the setup that fits.

Overview

One DSP for different goals

Brands, performance marketers and agencies use the same tools: targeting, real-time bidding, creative review and reports. What changes is the pricing model and the goal you optimise for.

Awareness · Consideration

Brands

Build awareness and consideration with reach formats and brand-safety controls.

  • Display, native and video/OTT
  • CPM buying with frequency-friendly pacing
  • Category blocks and creative review
Get started →
Multi-client · Reporting

Agencies

Run several clients from one place with team access and clean reporting.

  • Invite teammates with role-based access
  • Separate campaigns per client
  • Exportable reports for client updates
Get started →
Traffic · Leads · Sales

Performance marketers

Optimise toward clicks and actions with outcome-based pricing.

  • CPC and CPA buying models
  • Conversion pixels for post-click results
  • Push, pop and native for volume
Get started →
Installs · Engagement

App developers

Grow installs and engagement with mobile-first inventory.

  • In-app banners, interstitials and native
  • CPI and CPA models
  • OS and device targeting
Get started →

Larger budgets

Need a hand with setup?

If you’re planning a larger flight or moving from another platform, our team can help with account setup, creative checks and a launch plan.

Contact sales

Publishers & supply partners

Selling inventory instead?

Publishers monetise on the MS ADS SSP. Supply platforms can apply to connect to this DSP over OpenRTB.

MS ADS SSP ↗ Supply partnership

Ready to launch your first campaign?

Create an advertiser account, verify your email, add funds to your wallet and build a campaign in the guided six-step builder.

Start Advertising Talk to us

CPM for awareness

Pay per thousand impressions to reach many people in chosen countries.

CPC for traffic

Pay only when someone clicks your ad.

CPA for actions

Use a conversion pixel and pay for completed actions.

FAQ

Frequently asked questions

Can I change the pricing model later?

Pricing is chosen per campaign. Create a new campaign to switch models.

Do you work with agencies?

Yes. Agencies can invite teammates and manage client campaigns from one account.