Transparency
You should always know what you bought, where it ran and what it cost.
About us
Advertising technology that respects your budget
MS ADS DSP is the advertiser side of MS ADS NETWORK. We build tools that let businesses of any size buy programmatic media with the clarity and control usually reserved for large teams.
One network, two platforms
MS ADS DSP you are here
For advertisers and agencies buying media.
MS ADS SSP ↗
For publishers monetising their sites and apps.
Who we are
The advertiser side of MS Ads Network
MS ADS DSP is the self-serve buying platform of MS TECH IT PRIVATE LIMITED. It bids in real time on publisher inventory from the MS Ads SSP and connected supply partners.
What we believe
Four principles behind the platform
Control
Your bids, budgets and rules — the platform follows them, not the other way round.
Quality
Brand safety and traffic checks protect both advertisers and publishers.
Real support
Real people help with onboarding, billing and campaign setup.
Who we serve
Built for teams that buy media every day
Brands
Run your own campaigns with full visibility.
Agencies
Manage clients with team access and clear reporting.
Performance marketers
Optimise toward clicks, actions and installs.
App developers
Grow installs with mobile and in-app formats.
Uzair Ahmed
Founder & CEO
Uzair leads MS ADS NETWORK under MS Tech IT Private Limited, building both sides of the marketplace — the publisher SSP and this advertiser DSP.
ceo@msadsnetwork.comLet’s grow together
Open an advertiser account or tell us about your goals — we’ll help you plan the first campaign.
How it works
From your budget to a verified impression
You add funds to your wallet and build a campaign with targeting, budget and bid. When a matching ad request arrives from a publisher, the DSP bids in real time. If your bid wins, your approved creative is shown and the cost is taken from your balance.
Supply
Inventory from MS Ads SSP publishers and approved supply partners over OpenRTB.
Control
Targeting by country, device, OS and browser, plus reusable audience segments.
Safety
Creative review, category controls and traffic-quality checks before spend.
FAQ
Frequently asked questions
Who operates MS ADS DSP?
MS TECH IT PRIVATE LIMITED, Karachi, Pakistan.
Is there a minimum budget?
The minimum wallet deposit is shown in Billing when you top up.
Which ads are not allowed?
Adult, gambling, crypto, malware, misleading and illegal offers are not accepted.