FAQ
Answers for advertisers
Everything you need to know about getting started, campaigns, billing and reporting.
Getting started
Who can advertise on MS ADS DSP?
Businesses, agencies, app developers and marketers who want to buy programmatic media themselves. Ads must follow our advertising policies.
How do I create an account?
Register with your company details and work email, verify the 6-digit code we email you, then complete your business profile.
Do I need technical knowledge?
No. The six-step campaign builder explains each setting. Our team can help with your first campaign if you like.
Campaigns & formats
Which ad formats are available?
Display, native, video/OTT, push, pop and in-app.
How do I target my audience?
Use geo, device, operating system and browser targeting, and apply reusable audience segments you build in the dashboard.
Why is my creative pending?
Creatives are reviewed before they serve. Most issues are policy or quality related; you’ll see the status in your creatives list.
Billing
How do I add funds?
Open Billing in your dashboard, choose an amount (minimum $10) and a payment method, and upload your payment receipt with the reference number.
When is my deposit credited?
After our team verifies the payment. You’ll see the deposit as pending until then, and an invoice is issued once it’s approved.
Which pricing models can I use?
CPM, CPC and CPA, plus CPV for video and CPI for app installs. The model is chosen per campaign.
Reporting & quality
What reports are available?
Campaign, creative, publisher and conversion reports, with CSV export.
How do you handle invalid traffic?
Traffic-quality checks filter invalid and suspicious activity, and brand-safety controls help keep ads on suitable inventory.
How do I get support?
Use the contact page, email support@msadsnetwork.com or call 0318 8294992.