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For advertisers

A demand-side platform that bids in real time

Create an account, fund your wallet, launch campaigns and bid on publisher inventory automatically. Spend comes from your prepaid balance, so there are no surprise invoices.

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Your path to launch

  1. 1Create & verify your account
  2. 2Add funds to your wallet
  3. 3Upload creatives for review
  4. 4Build your campaign in six steps
  5. 5Track results and optimise
Overview

How buying works on MS ADS DSP

Fund a prepaid wallet, upload creatives for review and build a campaign. The DSP then bids on each matching impression in real time, and spend comes only from your balance.

Precise targeting

Geo, device, OS, browser and reusable audience segments.

Real-time bidding

Your bids compete for each impression the moment it’s available.

Clear reporting

Campaign, creative and publisher reports with CSV export.

Prepaid wallet

Spend only what you add. Every approved deposit gets an invoice.

Brand safety

Creative review, category controls and traffic-quality checks.

Flexible pricing

CPM, CPC or CPA — chosen per campaign.

Want the details? Read how it works or the FAQ.

Ready to launch your first campaign?

Create an advertiser account, verify your email, add funds to your wallet and build a campaign in the guided six-step builder.

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FAQ

Frequently asked questions

Do I get invoiced later?

No. Spend comes from your prepaid wallet, so there are no surprise invoices.

Which creative files are supported?

Images (JPG, PNG, GIF, WebP) and video (MP4, WebM).

Which pricing models can I use?

CPM, CPC or CPA, chosen per campaign.