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Ad formats

Six formats. One campaign workflow.

Pick the format that fits your goal. The campaign builder adapts sizes, required assets and pricing options automatically.

Display Native Video & OTT Push Pop In-app
Web & mobile web

Display

Classic IAB banners that appear around content on websites and mobile pages.

Best for

  • Brand awareness at scale
  • Retargeting-style reminders
  • Product launches

Pricing models

CPMCPC

What you provide

300×250 · 728×90 · 320×50 · 160×600 · 300×600 · 970×250 and more

In-feed

Native

Headline, image and short copy that match the look and feel of the page around them.

Best for

  • Content promotion
  • Consideration campaigns
  • Lower ad fatigue

Pricing models

CPCCPM

What you provide

Headline · description · image · brand name · call to action

In-stream · CTV

Video & OTT

Sight, sound and motion — in-stream video on the web and connected-TV / OTT screens.

Best for

  • Storytelling & brand lift
  • Big-screen reach
  • Launch moments

Pricing models

CPMCPV

What you provide

MP4 / WebM · 16:9 recommended · short-form spots

Opt-in notifications

Push

Notification-style ads delivered to users who opted in to receive them, on desktop and mobile.

Best for

  • Direct response
  • Offers & promotions
  • App and lead campaigns

Pricing models

CPC

What you provide

Title · message · icon · optional large image

Full-page

Pop

Your landing page opens in a new window or tab — high reach with a full-screen first impression.

Best for

  • High-volume traffic
  • Landing-page tests
  • Performance offers

Pricing models

CPM

What you provide

Landing page URL · no creative assets required

Mobile apps

In-app

Banners, interstitials and native units inside mobile apps, where users spend most of their screen time.

Best for

  • App installs
  • Mobile-first audiences
  • Engagement campaigns

Pricing models

CPMCPICPA

What you provide

320×50 · 300×250 · 320×480 interstitial · native

Visuals are illustrative. Available sizes and placements depend on connected supply.

Not sure which format to start with?

Start with display or native for reach and learning, add video for brand impact, and use push, pop or in-app when you need direct response at volume.

Compare pricing models Ask our team

Ready to launch your first campaign?

Create an advertiser account, verify your email, add funds to your wallet and build a campaign in the guided six-step builder.

Start Advertising Talk to us