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Platform overview

One platform to plan, buy and prove your media

Six building blocks work together so every campaign goes from idea to impression with control at each step.

01 Programmatic buying

Buy audiences, not just placements

Access open-exchange supply through standard OpenRTB connections and buy impression by impression — instead of negotiating site by site.

  • Impression-level decisions against your own rules
  • Supply from connected publisher platforms, including the MS ADS SSP
  • One workflow across web, app and video inventory

02 Targeting

Precise targeting, layered your way

Combine conditions to describe exactly who should see your ads — and where. Everything is set inside the campaign builder.

Geo

Countries, regions and cities. Focus spend on the markets you serve.

Device

Desktop, mobile or tablet — or any mix that fits the creative.

Operating system

Android, iOS, Windows, macOS and more.

Browser

Chrome, Safari, Edge, Firefox and others.

Segments

Reusable audience segments you build once and apply to any campaign.

03 Real-time bidding

Every impression, decided in real time

Bids happen automatically while the page loads. You decide the rules once; the platform applies them to each opportunity — so you only pay for impressions that fit.

  • Bid only where targeting matches
  • Budgets and pacing respected on every decision
  • Spend drawn from your prepaid wallet as you win

04 Self-serve campaign builder

Six guided steps from idea to launch

No media-buying background needed. Each step explains what it needs and saves your progress as a draft.

  1. 1

    Basics

    Name your campaign, choose a goal (awareness, traffic, conversions or installs) and add the landing page.

  2. 2

    Targeting

    Geo, device, OS, browser and saved segments.

  3. 3

    Ad type & size

    Pick the format and the sizes you want to serve.

  4. 4

    Creatives

    Upload new assets or reuse approved ones from your asset library.

  5. 5

    Budget & schedule

    Pricing model, bid, daily and total budget, start and end dates.

  6. 6

    Review

    Confirm everything in one summary and submit for launch.

05 Transparency & reporting

Clear numbers you can act on

Follow delivery and results without waiting for a monthly PDF. Slice performance the way you plan budgets.

Campaign reports
Creative reports
Publisher reports
Conversion tracking
CSV export
Wallet & invoices

06 Brand safety & fraud protection

Protect your brand and your budget

Quality controls run around every campaign so your ads appear in suitable places and spend goes to real people.

Suitable placements

Category and domain blocks keep your ads away from content you don’t want to sit next to.

Traffic-quality checks

Invalid and suspicious traffic is filtered so it doesn’t count against your budget.

Creative review

Every creative is reviewed before it serves, keeping the ecosystem clean for everyone.

See it with your own campaign

Create a free advertiser account and explore the builder before you add funds.

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