How to Increase Ad Revenue

Practical levers: fill rate, viewability, floor strategy, and demand diversity.

MS ADS NETWORK is a demand-side platform. Advertisers create campaigns and creatives; SSP partners send OpenRTB 2.6 bid requests to /api/openrtb/v2/bid. A bid only spends wallet funds after a win notice settles.

If you buy media, start with an advertiser account. If you sell inventory, apply as an SSP partner and use the same API key the exchange configured. Technical details live in documentation and the API reference.

Related reading: all guides, advertiser overview, FAQ.