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Advertiser DSP · Self-serve

Programmatic buying, built for results.

Plan, launch and optimise campaigns across display, native, video, push, pop and in-app inventory — with precise targeting, real-time bidding and reporting you can act on.

  • CPM · CPC · CPA
  • Geo, device & OS targeting
  • Brand-safety controls
  • Prepaid wallet
Real-time bidding
Precise targeting
Six ad formats
Brand safety
Transparent reports
Prepaid wallet

The platform

Everything a media buyer needs, in one place

From the first impression to the final conversion — plan, target, bid, measure and optimise without switching tools.

Audience & context targeting

Reach the right people on the right screens. Layer conditions and keep budgets on the audiences that matter.

Geo

Country · region · city

Device

Desktop · mobile · tablet

OS

Android · iOS · Windows

Browser

Chrome · Safari · more

Segments

Your saved audiences

Real-time bidding

Every eligible impression is evaluated against your rules in milliseconds — you bid only where your campaign fits.

Request → Match → Bid → Win

Transparent reporting

Impressions, clicks, conversions and spend by campaign, creative and placement — exportable when you need it.

Brand safety & fraud protection

Category and placement controls plus invalid-traffic checks help keep spend on genuine, suitable inventory.

  • Category & domain blocks
  • Invalid-traffic filtering
  • Creative review before serving

Self-serve campaign builder

A guided six-step flow: basics, targeting, format, creatives, budget & schedule, then review.

  1. 1. Basics
  2. 2. Targeting
  3. 3. Format
  4. 4. Creatives
  5. 5. Budget
  6. 6. Review

How it works

From sign-up to live campaign in four steps

  1. 1

    Create your account

    Register, verify your email with a one-time code and complete your business profile.

  2. 2

    Fund your wallet

    Add funds to your prepaid balance. Spend draws down only as your campaigns deliver.

  3. 3

    Build the campaign

    Pick a goal, set targeting, choose a format, upload creatives and set budget & schedule.

  4. 4

    Measure & optimise

    Watch delivery in your reports, then refine bids, targeting and creatives.

Transparency

Know where every dollar goes

Your wallet, your rules. See spend as it happens, understand which creatives and placements perform, and keep control of budgets at all times.

  • Spend tracked against your wallet balance
  • Reports by campaign, creative & publisher
  • Daily and total budget caps
  • Invoices for every approved deposit
  • Conversion pixels for post-click results
  • CSV export for your own analysis

Pricing models

Pay for the outcome you care about

Choose a buying model per campaign. You set the bid; your prepaid wallet funds delivery.

CPM

Cost per 1,000 impressions

Best for awareness and reach — ideal for brand launches and video.

CPC

Cost per click

Best for traffic — pay when people actually visit your landing page.

CPA

Cost per action

Best for performance — optimise toward sign-ups, sales or installs tracked by pixel.

FAQ

Quick answers

Still have questions? Talk to our team.

Who is MS ADS DSP for?

Brands, agencies, app developers and performance marketers who want to buy programmatic inventory themselves, with their own targeting and budgets.

How do I pay for campaigns?

The platform runs on a prepaid wallet. Add funds from the Billing area, and campaigns draw from that balance as they deliver.

Which ad formats can I run?

Display, native, video/OTT, push, pop and in-app. The campaign builder shows the sizes and assets each format needs.

Are my ads reviewed?

Yes. Creatives are reviewed before they serve, and brand-safety and traffic-quality checks apply to delivery.

Ready to launch your first campaign?

Create an advertiser account, verify your email, add funds to your wallet and build a campaign in the guided six-step builder.